Free Tool
Engagement Rate
Calculator
Enter a creator's follower count and recent post stats to get their engagement rate instantly — and see how they benchmark against industry averages.
Platform
Post Data — enter likes and comments from recent posts
Where you sit vs industry average
0%
1% avg
3% good
6%+
Instagram Engagement Benchmarks 2026
Micro
10K – 100K
2 – 5%
5%+
Mid-Tier
100K – 500K
1.5 – 3%
3%+
Macro
500K – 1M
1 – 2%
2%+
Mega
1M+
0.5 – 1.5%
1.5%+
Benchmarks vary by platform. TikTok rates are typically 2x Instagram. YouTube is views-based.
Want to work with high-engagement creators?
Submit a campaign brief and we'll curate a private shortlist of matched creators for you.
Submit a Brief →