Campaign Brief — Shokunin Creative

01

Brand Overview

Tell us who you are and what you sell. This gives us context before we read anything else.

Brand / Company Name *

Website *

Your Name *

Your Role

Email *

Phone

Industry / Sector *

What does your brand sell? *

Brand Social Handles (optional)

Have you run influencer or creator campaigns before?

Yes No, first time

If yes, what worked and what didn't? (optional)

Competitor Brands to Avoid (optional)

Competitor Category (optional)

This defines the exclusivity scope in the creator contract. The broader you define it, the stronger the protection.

02

Campaign

What this campaign is, what it's promoting, and when it needs to happen.

Campaign Name (optional)

Product / Service Being Promoted *

Campaign Summary *

Key Features or Benefits to Communicate *

Target Go-Live Date *

Campaign End Date (if known)

Post Timing

Coordinated drop Rolling / staggered Flexible

Content Approval Before Posting?

Yes, required No, trust the brief Flag if needed

Requiring approval adds 3-5 business days to your go-live. We recommend briefing tightly and trusting the creator.

How Many Rounds of Revision? (if approval required)

1 round 2 rounds 3 rounds Flexible

Your Response Turnaround (if approval required)

1 business day 2 business days 3 business days 5 business days

03

Target Audience

Not the creator's audience — your customer. Who is this campaign trying to reach and what does their life look like?

Describe Your Customer *

What problem does your product solve for them? (optional)

Customer Income / Lifestyle

Budget-conscious Mid-range Premium / Aspirational Luxury

04

Creator Match

These fields map directly to how creators are filtered on our side. Fill in what matters to you — leave anything blank and we'll use our judgment.

Creator Audience Gender Split

Majority Female Majority Male Balanced No preference

Creator Gender Preference (optional)

Female creators Male creators No preference

Any other creator requirements (optional)

05

Campaign Stack Size

How many creators do you want running this campaign? We handle all briefing, coordination, and delivery.

10

Creators

Focused, high-quality activation. Best for targeted product launches and niche campaigns.

Popular

20

Creators

Broad multi-platform coverage. Strong for awareness, community reach, and brand moments.

50

Creators

Maximum saturation across niches and platforms. Built for major launches and national campaigns.

Custom

Get a Quote

Need a different scope, phased rollout, or ongoing retainer? Tell us what you're thinking.

Stack notes (optional)

06

Content Brief

What you want creators to make and how it should feel. This is the brief creators will be working from, so be specific.

Quantity per Deliverable Type *

This goes directly into each creator's contract. Be as specific as you can: total count, monthly frequency, or per-creator expectation.

Key Message / Campaign Hook *

Must Include (optional)

Must Avoid (optional)

Reference Content (optional)

07

Campaign Mechanics

The practical details of how the campaign will work — codes, links, and how you're driving traffic.

Promo Code or Discount

Yes No

Affiliate or Tracking Link (optional)

Specific Landing Page to Drive Traffic To (optional)

Do you have UTM tracking set up?

Yes No No, help us set it up

Will You Send Product to Creators?

Yes No TBD

Product or Sample Details (optional)

Other mechanics notes (optional)

08

Usage Rights

How you want to use the content creators produce. This determines what's included in the deal and affects timeline.

Content Usage * (select all that apply)

Organic Only

Creator posts it. That's it. You may share or embed with credit.

Paid Ads / Whitelisting

Run creator content as paid ads from the creator's or your account.

Website & Owned Channels

Feature content on your site, email, app, or in-store screens.

Broadcast / OOH

TV, cinema, out-of-home, or any traditional advertising format.

Exclusivity During Campaign?

Yes No

Exclusivity After Campaign?

Yes No

Exclusivity details (optional)

09

Performance and Measurement

How you'll know this campaign worked. Knowing your KPIs upfront helps us select creators whose content format and audience behaviour best match how you measure success.

What does success look like for you? (optional)

Do you have an attribution model in place?

10

Brand Assets

Upload whatever you have. We'll request anything missing. Files go directly to the Shokunin team.

Upload Files (logo, product images, brand guidelines, brief PDF)

Accepted: PDF, JPG, PNG, SVG, AI, EPS, ZIP, PPTX, DOCX, MP4, MOV. Max 20MB per file.

Or share links to assets (Google Drive, Dropbox, WeTransfer)

Brand Guidelines

Included above Sending separately No formal guidelines

Brand Colours and Fonts (optional)

11

Campaign Budget

Optional, but a rough range helps us recommend the right stack and creator mix. All figures are total campaign spend, paid to Shokunin. We handle creator fees from there.

Budget notes (optional)

12

Anything Else?

Constraints, history, deal-breakers, timelines, or anything you think we should know before we start building your shortlist.

Legal or Compliance Requirements (optional)

Specific Creators in Mind (optional)

Creators to Avoid (optional)

Long-term Interest

One-off for now Open to ongoing See how it goes

Anything else we should know (optional)

Build us your brief.

Brief received.