Shokunin Creative · Represented Creator

Kayla
Davis

@kayladavis_5 · Instagram

Basketball coach, trainer, and content creator based in Toronto, Canada. Founder of UPNXT Training, Director of For Her Future, and a Skills Trainer with the National Training Centre at Canada Basketball. Kayla bridges elite athletic performance with engaging social content — building an audience of coaches, athletes, and sports enthusiasts across North America.

Sports & Basketball Fitness & Training Coaching & Education Women in Sport Youth Development Canada Basketball Lifestyle Travel
Kayla Davis
職人 Shokunin Creative
40.9K
Instagram Followers
266 posts · Active
970K+
Verified Reach
Organic reel · documented accounts
15.6%
Avg Engagement Rate
Top post: 56K likes + 63.9K interactions
64.5%
US Audience
19.8% Canada · Majority English-speaking
Audience Intelligence

Who's watching.

Data sourced directly from Instagram Insights. Verified audience demographics for brand partnership planning.

Top Countries
United States64.5%
Canada19.8%
Mexico1.2%
France0.9%
Age Distribution
25 – 3439.2%
35 – 4432.0%
45 – 5413.8%
18 – 2410.1%
Gender Split
Male78.7%
Female21.3%
Top Cities
Toronto5.6%
New York3.2%
Brampton3.0%
Mississauga1.8%
Content Performance

Top performing posts.

Kayla's highest-reach content spans basketball training, lifestyle, and skills coaching — consistently reaching well beyond her follower base through strong sharing behaviour.

Post No. 01
1.2M
Total Views
Accounts Reached970,545
Likes56,474
Shares3,030
Saves3,593
Comments805
Profile Visits9,623
"We love a good switch up over here" — dual-persona reel, Apr 2024. Duration: 0:32
Post No. 02
713K
Total Views
Accounts Reached538,475
Likes20,582
Shares3,701
Saves2,519
Comments317
Profile Visits5,191
Training sessions reel — basketball skills content, Apr 2024. Duration: 0:53
Post No. 03
164K
Total Views
Instagram Views163,707
Likes5,286
Shares4,283
Saves3,242
Watch Time23d 19h+
Credited CopiesVerified viral
"Master the basics, perfect your shot" — D1 jumpshot tutorial, Jan 2025. Duration: 0:54
Brand Partnerships

Previous collaborations.

Kayla has worked with brands across sports, lifestyle, and consumer goods. All brand partnerships are managed through Shokunin Creative.

Sleep & Lifestyle
Endy
Endy Canada · WNBA Partnership

Promoted Endy's WNBA "Beauty of Sleep" campaign via Instagram Reels and Stories. Content tied to the WNBA watch party and official partnership launch — cross-posted to TikTok. Audience whitelisting and paid boosting rights granted.

Deliverables: 2× Instagram Reels + Story frames, TikTok reposts · Value: $1,000 CAD + Endy mattress + pillows

Sports & Events
Power Girls
AV México Sports · Mexico City

Head Coach and brand ambassador for the Power Girls 2026 basketball camp in Mexico City. Conducted high-performance training clinics, participated in promotional interviews, photoshoots, and produced three digital video assets for event marketing.

Deliverables: 3× promotional videos, photography assets, live coaching · Value: $1,500 USD/week + full travel coverage

Sports Betting
BiggerZ
Online Sports Platform

Multi-platform content series across Instagram, YouTube, TikTok, and Facebook. Weekly sports integration content with dedicated brand placement and exclusivity agreement during the campaign window.

Deliverables: 4× Reels per platform (16 total) · Value: $2,000 USD

Credentials & Affiliations

Off-platform credibility.

Kayla's influence extends well beyond content — she is an established figure in the Canadian and North American basketball ecosystem.

🏀
Canada Basketball NTC

Certified Skills Trainer with the National Training Centre program under Canada Basketball — the country's official governing body for the sport. Direct access to elite-level athletic networks and national team infrastructure.

📍
Founder · UPNXT Training

Built and operates UPNXT Training — a youth basketball development program in Canada. Coaching experience at multiple levels from grassroots youth development through to elite performance coaching.

♀
Director · For Her Future

Director of @forherfutureofficial — an organisation focused on women's advancement through sport. Kayla carries strong brand equity with female athletic audiences and sporting organisations invested in equity in sport.

🌎
International Reach

64.5% US audience with strong Canadian base makes Kayla viable for both US and Canadian brand campaigns. Coaching and travel content spans Mexico, the US, and Canada — a genuinely cross-border creator with authentic North American credibility.

Partner with Kayla Davis.

All enquiries, rates, and campaign briefs are handled exclusively through Shokunin Creative.

Contact: info@shokunincreative.com

Submit a Brief → Brand Portal